Nintendo Looks Beyond The Console Market.


Message boards the world over are always filled with someone or another proclaiming loudly that Nintendo should (and might) drop out of the hardware business altogether and go third party, and while no amount of telling these people will ever convince them otherwise Nintendo president Satoru Iwata has once again reiterated Nintendo’s future is set in stone as a console manufacturer.
“We believe that we can capitalize the most on our strengths through a hardware-software integrated platform business, and therefore this type of dedicated video game platforms will remain our core focus.” Firmly stated Mr Iwata in a new message to investors published online, ending any and all hopes (for now at least) some  may have held of MarioIOS. Mr Iwata did however go on to outline his own hopes that Nintendo can enter into an entirely new industry, along side that of gaming. One focused on Quality of Life products, whatever they might be.
“With a platform business that improves people’s QOL in enjoyable ways, we will attempt to establish a new business area apart from our dedicated video game business. We have set ‘health’ as the theme for our first step and we will try to use our strength as an entertainment company to create unique approaches that expand this business.”

Nintendo Looks Beyond The Console Market.

2 thoughts on “Nintendo Looks Beyond The Console Market.

    1. Nintendo has too played a big part in my life so as you do I also dislike hearing all this talk of, diversifying and the like. Unfortunately for us while Mr. Iwata remains in charge I fear such talk is likely to continue.

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