Nintendo’s problems have been well documented over the last two years or so as has their seeming inability or unwillingness to turn the tide. Yesterday this trend continued when Nintendo President Satoru Iwata revealed to shareholders that despite both the Wii U and 3DS missing their sales targets (the Wii U is now expected to sell 2.8 million of the 9 million originally projected, while 3DS is expected shift 13.5 million of the original 18 million figure) he will not resign. Alongside revealing what Nintendo won’t be doing President Iwata went on to issue a cryptic solution to the company’s problems, one which suggests a move towards mobile devices.
“We cannot continue a business without winning. We must take a sceptical approach whether we can still simply make game players, offer them in the same way as in the past for 20,000 yen or 30,000 yen, and sell titles for a couple of thousand yen each. We are thinking about a new business structure, Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone.”
So there you have it, the future of Nintendo remains cloudy while Iwata’s, as ever is crystal clear. Whether and how long both company and president’s fate remain this way is anyone’s guess.